Desk Design based in Kansei Engineering

Difficulties of Using Kansei Engineering in Iran


Kansei Engineering is not well-known in Iran. This study presents a pioneer work in Iran using Kansei Engineering to design a desk for art students and addresses the difficulties faced during this project. Kansei Engineering type I was used because it was compatible with available resources and its required training was straight forward considering unfamiliarity with Kansei Engineering in Iran.

Forty study participants were chosen from undergraduate art students at Tabriz Islamic Art University. During this study, we faced such as: a) lack of knowledge about Kansei Engineering, limiting designers to design for specific target groups; b) long delay in answering to the first section questionnaire; c) unfamiliarity with Semantic Differential method; d) difficulty of study participants in relating the images to the words; and e) unfamiliarity with product personality. Adopting Kansei Engineering to Iranian culture would assist Iranian designers to achieve suitable results. To use Kansei Engineering in Iran, it is therefore recommendable to reduce the number of questions in questionnaire, training of study participants about SD method and product personality, and use of product itself instead of their images.